My name is Shukhrat
I born in 🇺🇦 in 1996

I am a person of life, a man of no title.

“Me” is a wild mix of creativity, love, passion, art, a little bit of writing, wisdom, behaviour, entrepreneurship and marketing, hardcore and very intense life experience, sharp vulnerable honesty, dozen of books, deep observations, conversations and thoughts, bold ideas, lots of mistakes, lots of unexpected predictions, a bottomless well of interests and beautiful thirsty eyes.

I love nature, life, people, books, music, ideas, indie culture and technology.

In my daily life, I just write, think, read, play, imagine, make, design, love, live and create.

My passions are freedom, love, creativity, nature, sustainability, health, wisdom, perception, experience, consciousness, individuality, feelings, art, craft and joy of life.

I am made of a bunch of mistakes, losses, searches, gains, starts over and over again, intertwined existential meanings.

In my short life I have lived in a few cities and several countries, got out of 2 universities, read more than 200 books, worked in 20+ different industries (carpenter-handyman to big eCommerce shop director), launched 3 businesses, founded a non-profit organization and hosted 10+ events.

I understand from my own experience how it feels to be a waiter or barista with a 14+ hours workday, what retail or hospitality business consists of, what is happening in big and small factory facilities in producing home furniture, textile, doors and windows, how gadget repairs business is organized, what construction workers living and feeling like, what a call-centre operator thinks about when he talks to you, and what happens on the server, in the office, in the warehouse, and in the delivery before and after you click the buy button.

Today, I live my life without regrets and share some of these vibes and experiences with others.

I love to experience new adventures. I am open to life: to travel, try new tastes, smells, and sensations, study other cultures, learn new skills, explore the world, talk to different people, observe nature and delve into the details. It is all about living life here and now.

All I do is according to my individual sense of meaning. I am driven by a desire to make the world around me a little bit happier place than it was before me. I am here to spread the spirit of collaboration and support, to share, shine, empower independent thinking and inspire entrepreneurship, and protect nature and its diversity.


One of my life’s credo sounds: “Who am I not to try?”
I believe that every (not only human) being exists here to enjoy life. To live each moment. With no regrets. Experience our best lives. Be bold, be vulnerable, and be Alive.


Through my experience and actions, I am trying to make life more simple, ease and joyful. I believe that the world’s destiny belongs to creators, artists and entrepreneurs. And I do my best to be a part of this flow and to help people on their journey.


I have some ideas on how to make a difference. I feel the world a bit different way, a better way, a bolder and more conscious way. To make my contribution, slowly but surely, I am supporting leadership and freedom with Freeproject, empowering sustainable entrepreneurship and conscious consumption with UNQA, and environment for creativity and individuality with Flakkandi.

Life always changes and the images we have in our minds often differ from reality. There’s nothing wrong with that – that’s just the nature of life.

Maybe now I am somewhere on a journey, or in trouble, or dissolving deep into the moment, but I am definitely moving step by step to realize my and other people’s dreams.


I am about joy and happiness, value-based living, a purpose-driven business based on a sense of meaning, the philosophy of continuous improvement, collaboration and mutually beneficial cooperation. “Me” is more about meaning rather than form. I believe that any partnership should also be a friendship.

In business I love the idea of creating StayUps (profitable business growing naturally and focused on the needs of customers) instead of Startups (ideas focused on scalability and unnatural super-fast growth, based on venture capital injections). I believe that we need more small local social and eco-responsible businesses and less profit-focused corporations.


I feel it harmful when work consumes time meant for enjoying life, self-development and experience. This is a quick way to burn out and dumbing down. An interesting life, self-care and love, healthy relationships and good rest is the key to consciousness, creativity and productivity.

And I do not believe in experts, I believe in experience, mistakes, learning and improvement.


I can’t know for sure, and these are just my ideas that may change over time, but in the next few decades, I am interested to create, build, co-found and participate in dozens of projects in a variety of fields: events, social enterprises, non-profit initiatives, entrepreneurship & life skills academy, creative agency, independent media, publishing, apps, saas, e-commerce / marketplace, independent social networks, healthy food, specialty tea, spices, farming production, clothing brands, care products, home, furniture, accessories, jewelry, cafe / restaurants, style services, building and constructions, repair and maintenance […]

If you have an adventure, insights, would like to co-found something together, or here about my vision – feel free to message me here about it.

P.S. UNQA (Uniqueness, Naturalness, Quality, Accesibility) is the key.